Max Therapy – Boutique Beauty
As a new business it is imperative that you set the right tone from the outsets, the right look can make or break you, and has the power to attract the right sort of customers your business wants.
Max Therapies came to us having done there market research. They knew exactly who there ideal customer was. This is a critical step in the branding process and really helps us to position there brand in the market. We knew their products weren’t the cheapest but there service and attention to detail where second to none. As such this brand needed to elude a luxury feel, and we went about doing this largely through the use of hand crafted typography. Minimal colours with clean crisp lines helped position this brand at the higher end of the market.